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1.9.2022 / News

MM Board & Paper Folding Boxboard grades rebranding

Online news, Sept. 1st, 2022

In the course of September, we start the rebranding of MM BOARD & PAPER Folding Boxboard (FBB) grades: Our already well-known brand ALASKA® will be applied to most of our products and a new brand ADRIATICA® will be added to our portfolio.

The renaming of all qualities will be completed at the end of September. Below table will give you some further guidance on the former and new brand names.

The name change is the first step of our rebranding efforts aiming for a clearer and more structured overview of our extensive product portfolio.

At the same time, we would like to assure you of the following:

  • The brand name change will not trigger any product modification
  • There will be no changes to the technical datasheets and parameters
  • The article numbers remain the same
  • Fibre structures and composition as well as board construction remain the same

Overview of the new brand names: ALASKA® and ADRIATICA®:

Former brand nameNew brand name
GC1ArktikaALASKA WHITE
Aegle WhiteALASKA BRIGHT
GC2Aegle ProALASKA STRONG
Alaska PlusALASKA PLUS
Excellent TopADRIATICA
Excellent Top PH 0.3ADRIATICA PH 0.3
KromopakALASKA ECO
Kromopak PH 0.3ALASKA ECO PH 0.3
GCAegle Barrier PlusALASKA BARRIER

 

 

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